Marketing is building and promoting a brand, and creating a demand for the product or services through pull tactics. Business development is identifying and developing the products, services and systems to be marketed and sold.
Branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo; it's reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising..